Creative direction
Holds the idea from the first call to the launch, and says no to anything that dilutes it.
- Concept
- Art direction
- Review
The studio
The people who pitch the work do the work.
K10 is a small, senior studio built on one rule that has never changed. No account layer, no resourcing spreadsheet, no juniors learning on your budget — just the people you met, making the thing.
- Strategy
- Design
- Engineering
- Motion
- Access
01 / Origin
Wewerethepeoplewhogotcalledintofixthebeautifulprojectnobodycouldship.
We had spent years inside larger agencies, watching genuinely good design die somewhere between the presentation and the sprint board. The design was not the problem. The gap between the people who drew it and the people who had to build it was.
So K10 was built without the gap. Designers who can read a pull request. Engineers who have opinions about kerning. One room, one standard, and a deliberate cap on live projects — because attention is the thing you are actually buying.
We have stayed small on purpose, still work worldwide, and still turn down more work than we take. That is the model, not a phase.
02 / The gap
Good work dies in the handoff. So we removed it.
The same brief, taken two ways. One passes it down a chain; the other puts everyone at the table with it.
The usual agency
Pitch team
Account manager
Designers
Handoff file
Developers
Every hand-off keeps a little less of the brief. By the time it is built, nobody in the room was in the first meeting.
K10
Your brief
- Strategy
- Design
- Engineering
- Motion
- Access
What reaches launch: the whole brief.
One table, one standard. Everyone works from the brief itself, so what launches is what was agreed.
Brand IdentityDesign SystemsProduct DesignNext.js EngineeringMotion DesignArt DirectionAccessibilityPerformanceHeadless CommerceContent Strategy
Brand IdentityDesign SystemsProduct DesignNext.js EngineeringMotion DesignArt DirectionAccessibilityPerformanceHeadless CommerceContent Strategy
03 / How we operate
Four things we will not negotiate on.
Senior people only
No junior teams learning on your budget. The people in the pitch are the people doing the work — that is the whole staffing model.
Opinions, delivered early
You are not paying us to agree with you. We will tell you when the brief is wrong, in week one, when it is still cheap to change.
Ship or it did not happen
Presentations are not deliverables. We measure ourselves on what is live and working, not what looked good in a deck.
Accessible by default
WCAG 2.2 AA is a floor, not a feature request. If a person cannot use it, it is not finished.
04 / Who you work with
Everyone at the table is senior. That is the whole staffing model.
Not a roster, a table: every discipline your project needs, working from the same brief, in the same room.
Strategy
Asks the questions nobody wants asked, while they are still cheap to answer.
- Research
- Positioning
- Naming
Design
Identity, product and systems, drawn by people who can read a pull request.
- Identity
- Product
- Design systems
Engineering
Builds what was designed, not an approximation of it — and has opinions about kerning.
- Next.js
- Mobile
- Performance
Motion
Makes things move for a reason. Most of what makes you scroll back up on this site.
- Interaction
- Animation
- Prototyping
Accessibility
Every build passes through here before it passes to you. If a person cannot use it, it is not finished.
- WCAG 2.2 AA
- Audits
- Assistive tech
05 / Find us
No reception to sign into. A distributed studio that keeps one set of hours and answers on whichever channel you prefer.
Studio
Ankara, Türkiye — remote-firstStudio time GMT+3 ·
Hours
Mon–Thu, 09:00–18:00 GMT+3Fridays are for making.
Work with us
We keep the list short on purpose. Is yours next?
One reply from a founder or director within a working day — not a form confirmation and a three-week silence.
Replies within one working day
Prefer to look around first? See how we work.