01 / Service
Strategy & Positioning
Decide what you are before you decide what you look like.
We start with the uncomfortable questions. Who is this actually for, what do they believe now, and what has to change for them to choose you? Everything downstream is cheaper when this part is right.
- Typical
- 2–4 weeks
- Pairs with
- 02Brand Identity03Product Design
Deliverables
- Stakeholder & customer research
- Competitive positioning map
- Messaging hierarchy
- Naming & narrative
- Measurement framework